VNU

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Target group

Visitor categories (top 5) 

  • Contractor 28%
  • Housing association / real estate development / property fund 7%
  • Odd job firm 7%
  • Education 6%
  • Architect's firm, (technical) design, engineering and consultancy firms 6%
  • Wholesale in wood and building materials 5%

 
Area's of interest

  • Finishing, Renovation and maintenance 46%
  • Wood and building materials, structures 31%
  • Tools and fastening materials 20%
  • Construction and safety 20%
  • Roof systems and insulation 19%
  • Hinges and locks 18%
  • Façade systems and elements 18%
  • Building machines and equipment 17%
  • Information and transfer of knowledge 14%
  • Project kitchens, sanitary and heating13%

Based on the results of the Internationale BouwBeurs 2011. The trade show attracted 105,827 visitors.